[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/homeinspectionsovercoffee.com\/week-11-lattes-loyalty-and-learning-to-repeat-myself\/#BlogPosting","mainEntityOfPage":"https:\/\/homeinspectionsovercoffee.com\/week-11-lattes-loyalty-and-learning-to-repeat-myself\/","headline":"Week 11 \u2013 Lattes, Loyalty, and Learning to Repeat Myself","name":"Week 11 \u2013 Lattes, Loyalty, and Learning to Repeat Myself","description":"Week 11 \u2013 Lattes, Loyalty, and Learning to Repeat Myself The week I realized coffee is a business strategy: This week was full of Realtor meetings\u2014over coffee, on patios, in the corner of busy cafes. Just me, a clean pitch, and a sincere attempt to build trust. And let me tell you: this is where the real work begins. I used to think the key was saying something new or clever each time. But I\u2019m learning that the magic isn\u2019t in being \u201ccreative\u201d\u2014it\u2019s in being *consistent*. Every agent is new to my message, so every time I sit down, I have to treat it like the very first time I\u2019m explaining what we do and *why it matters.* No shortcuts. No jargon. Just the full pitch, delivered clearly and patiently, every single time. What worked (and what fell flat): The conversations where I led with \u201cTell me how inspections usually go for your clients\u201d\u2014those worked. Asking first, listening second, explaining third. That opened the door. It made my explanation feel like a solution, not a script. What didn\u2019t work? Rushing. One meeting I was back-to-back with an inspection and kind of breezed through my pitch. I felt it the whole time. The agent was polite but disengaged. I didn\u2019t match the energy or pace of the moment. It reminded me: this isn\u2019t speed dating. It\u2019s relationship-building. The pattern I\u2019m picking up (and leaning into): Most agents I meet have a go-to inspector already. That doesn\u2019t mean I\u2019m out\u2014it means I need to be memorable. The ones who responded best were the ones who saw I had *reasons* behind every part of our process. I explained why thermal imaging matters. Why we include drone photos. Why we send a color-coded summary. And most importantly\u2014how those things make the agent look better to their client. It\u2019s not about features. It\u2019s about *what it means* for their deals, their reputation, and their time. The habit that\u2019s making me better with every meeting: I\u2019m logging every coffee in my CRM\u2014not just names and contact info, but *what we talked about.* What landed. What confused them. What they cared about. That way, when I follow up, I\u2019m not just \u201cchecking in.\u201d I\u2019m picking up a thread. Also: I rehearse the pitch out loud in my car before each meeting. Same words. Same points. Like muscle memory. Because for *them* it\u2019s the first time. For *me*, it\u2019s practice. And I\u2019m getting sharper every week. The franchise framework that gave me my edge: Having a solid USP from day one made this possible. I wasn\u2019t scrambling to \u201csound impressive.\u201d I had talking points, benefits, and real-world examples baked in. The leave-behinds helped too\u2014clean, professional materials that backed up my words. And when I told one agent I could text a follow-up video explanation to her client directly? Her jaw dropped. Game over. Next week\u2019s move: deepen the wins, follow the sparks Some agents seemed genuinely excited. I\u2019m not letting those conversations drift\u2014I\u2019ll be following up with a thank-you, a \u201chere\u2019s something we talked about,\u201d and an offer to come speak at their office. If someone shows interest, I want to move them from \u201ccurious\u201d to \u201cconfident.\u201d What I\u2019ll absolutely keep doing: Repeating the message. Word for word. With full attention. It\u2019s not boring\u2014it\u2019s professional. And the more I repeat it, the better I get at it. Building a home inspection franchise isn\u2019t about dazzling people\u2014it\u2019s about showing up, saying what you do, and saying it *the same way* until they believe you\u2019re the real deal. \u2192 Next up: Week 12: First Team Member? Or Stay Solo? \u2190 Curious what burnout almost looked like? Week 10: My Schedule is Filling Up \u2014 and I Feel Behind Learn more about launching your own home inspection franchise.","datePublished":"2025-06-27","dateModified":"2025-06-27","author":{"@type":"Person","@id":"https:\/\/homeinspectionsovercoffee.com\/author\/curtis\/#Person","name":"Kloc Curtis","url":"https:\/\/homeinspectionsovercoffee.com\/author\/curtis\/","identifier":6,"description":"Curtis Kloc is a U.S. Navy veteran and seasoned entrepreneur with over two decades of experience in business development, inspections, and technical systems. He has built and sold multiple six- and seven-figure home inspection and environmental services companies, including HERO Inspections & Environmental and Elite Analysis. Curtis is the founder of Inspections Over Coffee, a nationally expanding franchise known for its white-glove service, inspector training systems, and streamlined operational workflows.\r\n\r\nWith deep roots in nuclear engineering from his time as a Machinist Mate and Engineering Laboratory Technician aboard two U.S. Navy aircraft carriers, Curtis brings unmatched precision and discipline to every business he runs. He is certified and licensed in home inspection, mold assessment, asbestos inspection, and environmental testing, and is a member of NACHI since 2006. Curtis now leads AI automation initiatives through Nexation.ai, helping businesses eliminate busywork and refocus on what matters most\u2014client relationships, growth, and results.","image":{"@type":"ImageObject","@id":"https:\/\/homeinspectionsovercoffee.com\/wp-content\/uploads\/2025\/06\/1630069397452.webp","url":"https:\/\/homeinspectionsovercoffee.com\/wp-content\/uploads\/2025\/06\/1630069397452.webp","height":96,"width":96}},"publisher":{"@type":"Person","name":"Curtis Kloc","image":{"@type":"ImageObject","@id":"https:\/\/homeinspectionsovercoffee.com\/wp-content\/uploads\/2024\/10\/site-logo.png","url":"https:\/\/homeinspectionsovercoffee.com\/wp-content\/uploads\/2024\/10\/site-logo.png","width":512,"height":512}},"image":{"@type":"ImageObject","@id":"https:\/\/homeinspectionsovercoffee.com\/wp-content\/uploads\/2025\/06\/week-11-home-inspection-franchisee-journey-1.png","url":"https:\/\/homeinspectionsovercoffee.com\/wp-content\/uploads\/2025\/06\/week-11-home-inspection-franchisee-journey-1.png","height":736,"width":1312},"url":"https:\/\/homeinspectionsovercoffee.com\/week-11-lattes-loyalty-and-learning-to-repeat-myself\/","about":["Uncategorized"],"wordCount":661,"articleBody":"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWeek 11 \u2013 Lattes, Loyalty, and Learning to Repeat MyselfThe week I realized coffee is a business strategy:This week was full of Realtor meetings\u2014over coffee, on patios, in the corner of busy cafes. Just me, a clean pitch, and a sincere attempt to build trust. And let me tell you: this is where the real work begins.I used to think the key was saying something new or clever each time. But I\u2019m learning that the magic isn\u2019t in being \u201ccreative\u201d\u2014it\u2019s in being *consistent*. Every agent is new to my message, so every time I sit down, I have to treat it like the very first time I\u2019m explaining what we do and *why it matters.* No shortcuts. No jargon. Just the full pitch, delivered clearly and patiently, every single time.What worked (and what fell flat):The conversations where I led with \u201cTell me how inspections usually go for your clients\u201d\u2014those worked. Asking first, listening second, explaining third. That opened the door. It made my explanation feel like a solution, not a script.What didn\u2019t work? Rushing. One meeting I was back-to-back with an inspection and kind of breezed through my pitch. I felt it the whole time. The agent was polite but disengaged. I didn\u2019t match the energy or pace of the moment. It reminded me: this isn\u2019t speed dating. It\u2019s relationship-building.The pattern I\u2019m picking up (and leaning into):Most agents I meet have a go-to inspector already. That doesn\u2019t mean I\u2019m out\u2014it means I need to be memorable. The ones who responded best were the ones who saw I had *reasons* behind every part of our process. I explained why thermal imaging matters. Why we include drone photos. Why we send a color-coded summary. And most importantly\u2014how those things make the agent look better to their client.It\u2019s not about features. It\u2019s about *what it means* for their deals, their reputation, and their time.The habit that\u2019s making me better with every meeting:I\u2019m logging every coffee in my CRM\u2014not just names and contact info, but *what we talked about.* What landed. What confused them. What they cared about. That way, when I follow up, I\u2019m not just \u201cchecking in.\u201d I\u2019m picking up a thread.Also: I rehearse the pitch out loud in my car before each meeting. Same words. Same points. Like muscle memory. Because for *them* it\u2019s the first time. For *me*, it\u2019s practice. And I\u2019m getting sharper every week.The franchise framework that gave me my edge:Having a solid USP from day one made this possible. I wasn\u2019t scrambling to \u201csound impressive.\u201d I had talking points, benefits, and real-world examples baked in. The leave-behinds helped too\u2014clean, professional materials that backed up my words. And when I told one agent I could text a follow-up video explanation to her client directly? Her jaw dropped. Game over.Next week\u2019s move: deepen the wins, follow the sparksSome agents seemed genuinely excited. I\u2019m not letting those conversations drift\u2014I\u2019ll be following up with a thank-you, a \u201chere\u2019s something we talked about,\u201d and an offer to come speak at their office. If someone shows interest, I want to move them from \u201ccurious\u201d to \u201cconfident.\u201dWhat I\u2019ll absolutely keep doing:Repeating the message. Word for word. With full attention. It\u2019s not boring\u2014it\u2019s professional. And the more I repeat it, the better I get at it. Building a home inspection franchise isn\u2019t about dazzling people\u2014it\u2019s about showing up, saying what you do, and saying it *the same way* until they believe you\u2019re the real deal.\u2192 Next up: Week 12: First Team Member? Or Stay Solo?\u2190 Curious what burnout almost looked like? Week 10: My Schedule is Filling Up \u2014 and I Feel BehindLearn more about launching your own home inspection franchise.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Week 11 \u2013 Lattes, Loyalty, and Learning to Repeat Myself","item":"https:\/\/homeinspectionsovercoffee.com\/week-11-lattes-loyalty-and-learning-to-repeat-myself\/#breadcrumbitem"}]}]