[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/homeinspectionsovercoffee.com\/week-32-what-success-looks-like-to-me-now\/#BlogPosting","mainEntityOfPage":"https:\/\/homeinspectionsovercoffee.com\/week-32-what-success-looks-like-to-me-now\/","headline":"Week 32 \u2013 What Success Looks Like (To Me, Now)","name":"Week 32 \u2013 What Success Looks Like (To Me, Now)","description":"Week 32 \u2013 What Success Looks Like (To Me, Now) This week I started measuring things a little differently: When I launched this business, I was obsessed with one number: revenue. And don\u2019t get me wrong\u2014it still matters. It tells me if the lights stay on, if growth is happening, if I\u2019m paying myself. But lately? I\u2019ve realized there\u2019s a different scoreboard. A more personal one. The moment that made me pause and smile: I was at a charity golf event\u2014just chatting, not even pitching. I met a Realtor I\u2019d never spoken to before. As I explained what we offer (drone shots, thermal imaging, warranties, the works), he lit up and said, \u201cWhy doesn\u2019t every inspection company do this?\u201d That moment? That felt like a win that doesn\u2019t show up in QuickBooks. Here\u2019s what I\u2019m using to track my own growth now: Speaking engagements: Every time I\u2019m invited to present at a real estate office, I know we\u2019re making an impression. Reviews: Not just the 5 stars\u2014but the *words* people use. \u201cProfessional,\u201d \u201ccalming,\u201d \u201cthorough,\u201d \u201cclear.\u201d That tells me our message is landing the right way. Realtor recall: When agents I\u2019ve never met already know about Inspections Over Coffee? That\u2019s brand presence you can\u2019t fake. My tone: I\u2019ve shifted from being a \u201cproblem finder\u201d to being a \u201csolution adviser.\u201d That shows up in how I write reports, how I speak on-site, and how I feel walking away from a job. It\u2019s not just what we do\u2014it\u2019s how we frame it: I\u2019ve stopped approaching inspections like I\u2019m hunting for disaster. That mindset makes clients anxious and agents skeptical. Now I describe findings with calm clarity, offer solutions, and emphasize what\u2019s working\u2014not just what needs fixing. That builds confidence, not chaos. How the franchise helped shift this mindset: The Inspections Over Coffee system is built to position us as partners\u2014not alarmists. Curt\u2019s always said: \u201cGive people the information, but also the why and the next step.\u201d That tone of voice, that solution-first framing\u2014it\u2019s baked into our training, our templates, and our reputation. And it works. What I\u2019ll keep tracking from here on out: Revenue, yes. Always. But also: respect. Recognition. Reviews. Referrals. And how often I get to say, \u201cYes, I\u2019d be happy to speak to your office.\u201d Because those wins? That\u2019s when I know this business isn\u2019t just growing\u2014it\u2019s becoming known for something I\u2019m proud of. \u2192 Next up: Week 33: I Invested in My Brand \u2014 Here\u2019s What I Did \u2190 Catch how I learned to speak to different buyer personalities: Week 31: The Psychology of Homebuyers: What I\u2019ve Learned Curious what it\u2019s like to build your own home inspection franchise from the ground up?","datePublished":"2025-07-11","dateModified":"2025-07-11","author":{"@type":"Person","@id":"https:\/\/homeinspectionsovercoffee.com\/author\/curtis\/#Person","name":"Kloc Curtis","url":"https:\/\/homeinspectionsovercoffee.com\/author\/curtis\/","identifier":6,"description":"Curtis Kloc is a U.S. Navy veteran and seasoned entrepreneur with over two decades of experience in business development, inspections, and technical systems. He has built and sold multiple six- and seven-figure home inspection and environmental services companies, including HERO Inspections & Environmental and Elite Analysis. Curtis is the founder of Inspections Over Coffee, a nationally expanding franchise known for its white-glove service, inspector training systems, and streamlined operational workflows.\r\n\r\nWith deep roots in nuclear engineering from his time as a Machinist Mate and Engineering Laboratory Technician aboard two U.S. Navy aircraft carriers, Curtis brings unmatched precision and discipline to every business he runs. He is certified and licensed in home inspection, mold assessment, asbestos inspection, and environmental testing, and is a member of NACHI since 2006. Curtis now leads AI automation initiatives through Nexation.ai, helping businesses eliminate busywork and refocus on what matters most\u2014client relationships, growth, and results.","image":{"@type":"ImageObject","@id":"https:\/\/homeinspectionsovercoffee.com\/wp-content\/uploads\/2025\/06\/1630069397452.webp","url":"https:\/\/homeinspectionsovercoffee.com\/wp-content\/uploads\/2025\/06\/1630069397452.webp","height":96,"width":96}},"publisher":{"@type":"Person","name":"Curtis Kloc","image":{"@type":"ImageObject","@id":"https:\/\/homeinspectionsovercoffee.com\/wp-content\/uploads\/2024\/10\/site-logo.png","url":"https:\/\/homeinspectionsovercoffee.com\/wp-content\/uploads\/2024\/10\/site-logo.png","width":512,"height":512}},"image":{"@type":"ImageObject","@id":"https:\/\/homeinspectionsovercoffee.com\/wp-content\/uploads\/2025\/07\/home-inspection-franchisee-journey-week-32-1.png","url":"https:\/\/homeinspectionsovercoffee.com\/wp-content\/uploads\/2025\/07\/home-inspection-franchisee-journey-week-32-1.png","height":736,"width":1312},"url":"https:\/\/homeinspectionsovercoffee.com\/week-32-what-success-looks-like-to-me-now\/","about":["Uncategorized"],"wordCount":475,"articleBody":"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWeek 32 \u2013 What Success Looks Like (To Me, Now)This week I started measuring things a little differently:When I launched this business, I was obsessed with one number: revenue. And don\u2019t get me wrong\u2014it still matters. It tells me if the lights stay on, if growth is happening, if I\u2019m paying myself. But lately? I\u2019ve realized there\u2019s a different scoreboard. A more personal one.The moment that made me pause and smile:I was at a charity golf event\u2014just chatting, not even pitching. I met a Realtor I\u2019d never spoken to before. As I explained what we offer (drone shots, thermal imaging, warranties, the works), he lit up and said, \u201cWhy doesn\u2019t every inspection company do this?\u201d That moment? That felt like a win that doesn\u2019t show up in QuickBooks.Here\u2019s what I\u2019m using to track my own growth now:  Speaking engagements: Every time I\u2019m invited to present at a real estate office, I know we\u2019re making an impression.  Reviews: Not just the 5 stars\u2014but the *words* people use. \u201cProfessional,\u201d \u201ccalming,\u201d \u201cthorough,\u201d \u201cclear.\u201d That tells me our message is landing the right way.  Realtor recall: When agents I\u2019ve never met already know about Inspections Over Coffee? That\u2019s brand presence you can\u2019t fake.  My tone: I\u2019ve shifted from being a \u201cproblem finder\u201d to being a \u201csolution adviser.\u201d That shows up in how I write reports, how I speak on-site, and how I feel walking away from a job.It\u2019s not just what we do\u2014it\u2019s how we frame it:I\u2019ve stopped approaching inspections like I\u2019m hunting for disaster. That mindset makes clients anxious and agents skeptical. Now I describe findings with calm clarity, offer solutions, and emphasize what\u2019s working\u2014not just what needs fixing. That builds confidence, not chaos.How the franchise helped shift this mindset:The Inspections Over Coffee system is built to position us as partners\u2014not alarmists. Curt\u2019s always said: \u201cGive people the information, but also the why and the next step.\u201d That tone of voice, that solution-first framing\u2014it\u2019s baked into our training, our templates, and our reputation. And it works.What I\u2019ll keep tracking from here on out:Revenue, yes. Always. But also: respect. Recognition. Reviews. Referrals. And how often I get to say, \u201cYes, I\u2019d be happy to speak to your office.\u201d Because those wins? That\u2019s when I know this business isn\u2019t just growing\u2014it\u2019s becoming known for something I\u2019m proud of.\u2192 Next up: Week 33: I Invested in My Brand \u2014 Here\u2019s What I Did\u2190 Catch how I learned to speak to different buyer personalities: Week 31: The Psychology of Homebuyers: What I\u2019ve LearnedCurious what it\u2019s like to build your own home inspection franchise from the ground up?\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Week 32 \u2013 What Success Looks Like (To Me, Now)","item":"https:\/\/homeinspectionsovercoffee.com\/week-32-what-success-looks-like-to-me-now\/#breadcrumbitem"}]}]