Inspections Over Coffee FAQ – Marketing Materials
-
By
Kloc Curtis
- April 27, 2022
- 9:07 pm
Inside the Marketing Engine of a High-Growth Home Inspection Franchise
Most franchises give you a logo and wish you luck.
Inspections Over Coffee does it differently — we equip every new franchisee with a full suite of professional, tested, and brand-aligned marketing materials to help you stand out from day one.
But as Curt explains in this video, the tools are only half the story. The real driver of business growth? A compelling message and consistent execution.
🧠 What You’ll Learn in the Video
The Message Comes First
Marketing is not about flyers — it’s about delivering a clear value proposition.
The core message? Every client gets a 360° Homebuyer Snapshot and unmatched service.
The Message Comes First
Drone & thermal imaging included in every inspection
Property history + recall reports
Branded inspection snapshots no one else offers
Fresh coffee at the inspection (yes, really)
Partnered money-back guarantees
What’s in the Branding Package:
Full brand guide (colors, fonts, logo formats)
High-res logos for email, web, and print use
Pre-designed flyers, thank-you cards, and yard signs
Two-page flyers and four-page brochures
Business cards (standard and premium)
Coupon boxes — $4,000 in gift-value for real estate offices
Bar coasters for icebreaking at happy hours and industry events
How to Use Materials to Build Relationships:
Smart conversation starters like branded coasters
Tips on presenting coupons, co-branded materials, and more
How to avoid being “that weird guy” and instead break the ice naturally
New Franchisee Support
All materials ship directly with your onboarding
Any custom ideas you have can be developed in-house (we even pay for design!)
Every marketing asset must be approved to ensure consistency — but you get creative freedom within the brand system
❓Frequently Asked Questions
New Franchisee Support
No. Inspections Over Coffee provides everything — from logo files to ready-to-print flyers, coasters, signs, and digital assets. If you have a designer on your team, they can work with our brand guide too.
Do I have to create my own marketing materials?
New franchisees get a one-time package as part of their onboarding. Optional upgrades like coupon boxes are available, but most materials are provided up front or easily ordered through our system.
Do marketing materials really drive business?
Only if used with the right message and relationship-building strategy. Curt emphasizes that materials alone won’t drive growth — but they make opening doors, starting conversations, and delivering value much easier.
Can I customize marketing content?
Yes, as long as it’s submitted for approval. If your idea has broader value, our team may even develop it and cover the cost.
🔗 Related Resource
Final Word
If you’re looking to grow a standout inspection business with six-figure or seven-figure potential, having great branding helps — but only if you’re committed to getting out in the world, shaking hands, sharing the message, and becoming your local go-to inspection expert.
We give you the tools. You bring the hustle.