Franchise Info
Inspections Over Coffee inspector connecting with a Realtor on a golf course, reflecting on wins beyond revenue—like reviews, speaking gigs, and earning professional respect.

Week 32 – What Success Looks Like (To Me, Now)

This week I started measuring things a little differently:

When I launched this business, I was obsessed with one number: revenue. And don’t get me wrong—it still matters. It tells me if the lights stay on, if growth is happening, if I’m paying myself. But lately? I’ve realized there’s a different scoreboard. A more personal one.

The moment that made me pause and smile:

I was at a charity golf event—just chatting, not even pitching. I met a Realtor I’d never spoken to before. As I explained what we offer (drone shots, thermal imaging, warranties, the works), he lit up and said, “Why doesn’t every inspection company do this?” That moment? That felt like a win that doesn’t show up in QuickBooks.

Here’s what I’m using to track my own growth now:

  • Speaking engagements: Every time I’m invited to present at a real estate office, I know we’re making an impression.
  • Reviews: Not just the 5 stars—but the *words* people use. “Professional,” “calming,” “thorough,” “clear.” That tells me our message is landing the right way.
  • Realtor recall: When agents I’ve never met already know about Inspections Over Coffee? That’s brand presence you can’t fake.
  • My tone: I’ve shifted from being a “problem finder” to being a “solution adviser.” That shows up in how I write reports, how I speak on-site, and how I feel walking away from a job.

It’s not just what we do—it’s how we frame it:

I’ve stopped approaching inspections like I’m hunting for disaster. That mindset makes clients anxious and agents skeptical. Now I describe findings with calm clarity, offer solutions, and emphasize what’s working—not just what needs fixing. That builds confidence, not chaos.

How the franchise helped shift this mindset:

The Inspections Over Coffee system is built to position us as partners—not alarmists. Curt’s always said: “Give people the information, but also the why and the next step.” That tone of voice, that solution-first framing—it’s baked into our training, our templates, and our reputation. And it works.

What I’ll keep tracking from here on out:

Revenue, yes. Always. But also: respect. Recognition. Reviews. Referrals. And how often I get to say, “Yes, I’d be happy to speak to your office.” Because those wins? That’s when I know this business isn’t just growing—it’s becoming known for something I’m proud of.

→ Next up: Week 33: I Invested in My Brand — Here’s What I Did

← Catch how I learned to speak to different buyer personalities: Week 31: The Psychology of Homebuyers: What I’ve Learned

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