Week 6 – Funnel Vision (and Version 2.0)

How I built my marketing machine one brick at a time:

This week was all about laying the foundation. Not glamorous. Not fast. But absolutely necessary. I focused on building my first real marketing funnel—landing pages, social posts, business cards, and locking in my first local sponsorship. It’s the kind of behind-the-scenes work no one claps for, but future-me will thank present-me for doing it right.

And yes—I built it, tested it, didn’t love it… and rebuilt it. The first version of my landing page looked okay on desktop but broke on mobile. My first social posts sounded robotic. My first flyer? Meh. So I tweaked, reworded, redesigned. Because this stuff matters. It’s the storefront before someone ever talks to you.

Why this week didn’t feel fast—but actually was:

In the moment, I kept feeling like I should be doing more. Faster. Flashier. But after a few calls with Curt, he assured me: “You’re moving at A+ speed. Most people get stuck here. You’re doing the work.” That was exactly what I needed to hear.

We talked about how the best marketing isn’t loud—it’s clear. Consistent. Systematic. So I kept my head down and kept building. Each piece of content, each link, each headline—it’s all part of the bigger picture. And that picture is almost ready to go live.

The less sexy side of marketing magic:

This week involved way more Google Docs and Canva tweaking than client conversations. And it felt lonely at times. There’s no applause when you pick a hex code or rewrite a call-to-action 14 times. But I know this: if I can get my brand, my message, and my funnel dialed in now, it’ll save me a hundred headaches later.

I also lined up my first local sponsorship—a flyer ad in a neighborhood newsletter. Small move. But it plants a seed. That’s the theme of this week: plant now, harvest later.

The franchise feedback that kept me sane:

Honestly, Curt’s encouragement was huge this week. He reminded me that everything I’m doing is stacking momentum. He also helped me simplify my messaging—less about features, more about results. “What changes for the buyer or Realtor after they work with you?” That question became my compass for all the copy I wrote.

Plus, having access to templates, swipe files, and past examples saved me from starting at zero. I could remix and personalize instead of reinventing the wheel. Total sanity-saver.

Next week’s focus: launching the system I’ve built

The plan is to start driving traffic—digitally and in-person. I’ll start handing out the new cards, testing landing pages with real traffic, and seeing what gets traction. It’s go time. I know not everything will work perfectly, but I’m ready to learn in motion.

What I’d do again (and again and again):

Build quietly. Ask for feedback. Keep iterating. It’s tempting to chase shiny marketing hacks, but honestly? Clarity and repetition win. And that starts with getting the foundation right—even if nobody sees it yet.

→ Up next: Week 7: I Watched My CRM Stay Empty and Freaked Out

← Want to see how I got confident pitching? Week 5: Realtor Meetings Feel Like Dating With a Pitch Deck

Curious what it’s like to build your own home inspection franchise from the ground up?