Week 5 – Pitch, Please: My Realtor Roadshow Begins

How I walked into my first meetings with shaky hands and a stronger message:

This was the week I officially hit the street to meet Realtors—and wow, it really does feel like dating with a pitch deck. A little awkward. A little vulnerable. And occasionally… a little magical.

I scheduled a handful of meetups—coffee shops, brokerage lobbies, even one parking lot conversation that felt more like speed dating than networking. Each one taught me something. But here’s what changed everything: after all my conversations with Curt, I finally *understand* my message. Not just what I offer, but *how to talk about it* in a way that resonates.

The first few tries felt clunky (but then something clicked):

I stumbled at first. I tried to sound polished. I over-explained. I dropped buzzwords like “value-add” and “differentiator” like I was pitching on Shark Tank. But then I remembered what Curt told me: “Say the same thing 1,000 times to 1,000 Realtors. For them, it’s the first time they’re hearing it. Keep it clear. Keep it consistent.”

So I stopped performing and started connecting. I began leading with our USP—everything we include that most inspection companies don’t. Thermal imaging. Drones. Property history reports. Embedded videos. Color-coded summaries. But I didn’t just rattle off features—I explained why those things *matter* to the Realtor and their buyer. And that’s when eyes lit up.

What surprised me about Realtor conversations:

Realtors are busy. And they’re pitched to constantly. They’ve heard every “we’re the best” in the book. But what they haven’t heard often? Clarity. Consistency. Specifics. When I said, “My reports include drone images and a side-by-side summary so your client can actually understand what matters,” that landed. You could see the difference.

Also, not everyone was warm. Some were rushed. Some nodded politely but clearly had a favorite inspector already. That stung a little. But I kept reminding myself: this is a numbers game. Show up. Be helpful. Follow up. Repeat.

What made the difference in my confidence:

Practicing the pitch *out loud.* Over and over. I recorded myself. I said it in the mirror. I ran it by my spouse. It felt silly until it didn’t. And suddenly, I was walking into meetings knowing exactly what to say—and what *not* to say.

I stopped trying to convince people. I just showed them what I do, why it’s better, and how it helps them close deals with less stress. That clarity came directly from Curt’s marketing brain. I swear that man has a psychology degree hiding somewhere.

The franchise marketing approach I’m starting to trust:

The messaging system works. The visuals are sharp. The service list is tight. But what makes it all powerful is that it’s *mine* now. I believe in what I’m offering. That makes every meeting easier. I’m not reading from a script—I’m sharing a solution.

Plus, the franchise’s leave-behinds (flyers, QR codes, one-sheets) were ready to go. That made a huge difference. I wasn’t handing out a homemade brochure—I had professional materials that matched my vehicle, my website, and my message. That consistency matters more than I thought.

What I’m aiming for next week: more reps, more reach

My goal is to meet with 10 new Realtors. Face-to-face if possible. I’ll follow up with the ones I’ve already seen and keep building this into a habit. I want my name to come up when someone says, “Hey, do you know a good inspector?”

What I’d gladly do 100 more times:

Pitch my value, clearly and confidently. It took a while, but I’ve found my rhythm. I’m not winging it anymore—I’m showing up like someone who knows what they’re doing (even when I’m still learning). I feel like I could talk to 100 Realtors now and actually get them excited to work with me. And that? That feels like real momentum.

→ Up next: Week 6: I Built My Own Marketing Funnel (Then Immediately Rebuilt It)

← Want to see how training shaped my mindset? Week 4: My First Training Session — Learning to Inspect (and Not Freeze)

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